Business Plan Level 3

The MasterPlans Business Plan Level III is our most thorough and most consultation-driven business plan offered to management teams seeking money from venture capitalists (VCs) and other savvy investment institutions. The Level III service helps entrepreneurs maneuver around the hurdles of preparing a comprehensive business plan for esteemed investors. Often, the Level III includes onsite work with our executive team. The Level III is meant to keep time with the trends in VC deals. This service includes the completion of a strong elevator pitch; a strategy and implementation section focused on defensible differentiation; a concise description of the management structure and the identification of any gaps that exist; a thorough and forward-thinking analysis of the market; and realistic goal setting. These details, along with excellent business plan structure, allow entrepreneurs to confidently approach the challenge of attaining VC funding.

Concise Elevator Pitch: According to Sequoia Capital, one of the first VC firms to back Google, "If you can't lay it out in a gripping sentence or two, a VC might assume you don't have a good grasp of your concept." At MasterPlans, we work with you to pin down responses to the, "What is your business really about?" and "Why people will buy?" questions that you need to answer clearly before an investor will hear you out. Drilling down to these two core questions and answering them in an eloquent manner will be the first and most important part of getting your idea read by VCs.

Strategy & Implementation: More than anything, VCs like ideas that put current business models and practices on their heels. This is the Bigger, Faster, Stronger approach to business. Remember, VCs are in the business of making money, and a business plan that doesn't illustrate contingencies, strategies, creative marketing, and/or the dynamic position of a product or service doesn't have what it takes to raise money from discerning VCs. The MasterPlans team works with the management members of your company to determine an appropriate strategy and to perfectly illustrate the positioning of your company.

Management Team (or Lack Thereof): When it comes to writing a management team summary to garner investment from a VC, there is one simple rule to follow - keep it real. VCs don't want to hear how you are an "excellent leader" and are "committed to doing what it takes to go to the next level." Rather than page filler, MasterPlans helps you come forth with an accurate, honest depiction of who you are and what your business can be. VCs want to know what you have been responsible for in the past, and what the result was. To ensure that you and your team have a solid foundation, MasterPlans helps you figure out what your current team lacks. For instance: "Who's going to handle the accounting?", "Who's going to lead the R&D team?" This honest approach to structuring your management team - which can give a whole new legitimacy to your entire business concept - will make VCs want to read your business plan closely instead of just rolling their eyes and tossing it aside.

Realistic & Forward-Thinking Market Analysis: You can't be everything to everyone, even if you are Bill Gates. Properly analyzing a market and observing the trends in a specific market can mean the difference between a business plan that quickly finds its way to the waste basket and a business plan that makes the Wall Street Journal. At MasterPlans, we know how passionately you aim for the latter. We believe it is important to keep your market analysis numbers conservative, and to defend that analysis with ample citations from reliable sources.

Goal Setting: If you help us understand your vision, MasterPlans will help you to "get real." Stating that you are going to grow faster than the biggest competitor in your industry is a GIANT red flag for investors. We help you lay out realistic projections for the first five years of your business, without promising that you will deliver "the next big thing."

Above all, VCs want your business plan to promote a realistic, honest and concise projection of where your company is headed and where it can go with capital infusion. MasterPlans will help to guide you through the pitfalls of the complex matter of gaining venture funding.