Technology and the Internet is everywhere. Once upon a time, most companies needed a filing cabinet, a typewriter, and a Rolodex. In the 21st century, even a coffee shop needs a website and a technology plan to effectively aid its business. A company needs to have every possible service available to be successful. Therefore, your business plan's Website and Technology Plan should be as comprehensive and detailed as possible. It's important to know exactly what kind of technology you need and what you're going to use it for. Extra bells and whistles unrelated to your business will obviously be a waste of your time and money.
Some of your common business needs may include internal communication, accounting programs, mailing lists, graphics, and order fulfillment. Due to the fluid and changing nature of technology, you should buy equipment that can be easily upgraded and/or expanded. If you're a computer novice, you should also acquire technology that is easy to use; affordability and system security should also be high on your list of necessities. All of these areas should be listed in your Technology Plan.
If you own a company that features technology as a major selling point, your products and services would receive more attention in the Products and Services section. In the Website and Technology Plan, however, you can highlight specific areas of your Company's virtuosity. This will help you remind your investors of the unique qualities of your products and services and may very well sell them on your concept (or expansion).
Information about your website should be paired with your Technology Plan. Even if your business has a physical storefront and there is no online ordering component, a website is a powerful way to advertise your products and services. A website is also a relatively inexpensive way for you to create a word of mouth buzz. Customers or potential customers tell their friends and family about your company, pointing to your website as a touchstone. The money you spend on a web design company to create an easy-to-navigate site will be worth it. The website will also pay for itself through sales garnered by people who surf your website.
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