Looking for the Zappos business plan? The extremely popular shoe company used a progressive mix of online sales and wholesaling to big name retailers to carve an indelible niche in the US footwear industry. To mimic its success, you will need not just a well-conceived e-commerce sales platform and strong industry connections, you'll have to develop an exceptional product that does not skimp on quality or design aesthetics. It's no small task and it's the major reason why the hegemony of the leading footwear companies continues to dominate in the US. To crack this model in your plan?
• Show that you have a great product concept with all-original designs
• Make it clear that your team has the experience and the vision to lead your company forward
• Demonstrate where competitors' weaknesses give you an opportunity to expand
• Prove that you can put a compelling marketing plan in place to drive revenues and brand recognition
For the marketing plan, show how you will make use of the Internet, referrals, discount promotions, magazine ads, trade shows, television, radio spots, incentive plans for frequent buyers, and/or guerrilla marketing initiatives to expand brand awareness. For your shoes to impact the market like Zappos, you must be strong online and offline. Reflect this in your financial plan and deliver a compelling, comprehensive document and you'll have a decent shot at the capital you need. Call MasterPlans today to learn more about what we can do to help you get the perfect plan prepared. (877) 453-2011
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