The wireless data communications business plan performs at its best when it outlines in detail the wireless services you will provide by type and, where applicable, by package level. Will you offer cellular service, Internet access, or other data services? Describe them in as much detail as you can and outline what each separate package or service level will include for the subscriber. Also emphasize the value-add your company delivers: if wireless data companies are a dime a dozen, what differentiates you? Other topics to cover:
• What promotions will you run for the business to secure new accounts?
• Which companies are your primary competitors?
• Do you have experience in the wireless data sector that you can bring into play for the new company?
• Who will you need to recruit, if anyone, to get the business off the ground on time?
Your business plan should also show the anticipated loan payback or, if you need to seek investment, the ownership share that you would be willing to give up in exchange for the seed or growth capital. What role do you envision for an investor? Do you both agree on the exit strategy? Spelling this out in a proposal can save you negotiating time later. If the financial model is puzzling to you or you don't know how to approach the market analysis, call MasterPlans. We have worked with dozens of wireless data and telecom firms and can get you a great business plan in about two weeks. Call 877-453-2011.
