A wing joint business plan covers all of the basics first: what sort of wings will you serve, who will be your target customers, is the menu all take-out or dine-in, etc. Details like the permits you'll need for the space, your strategy for hiring counter help and cooks, and the way you will manage health inspections are important but don't need to be front-and-center. Most important is that you demonstrate a sound plan for using the seed capital you'd obtain through the loan and a concise timeline for repaying it. You will want to have a break-even point in the plan that fits with your overall model and uses a growth rate that makes sense given what's been happening in the industry. The business plan should describe:
• The menu you envision (include a copy if you have one!)
• The price points for different options
• The COGS you face (for each category)
• The number of employees you'll have
• The marketing plan you might follow
The wing joint business plan will need at least a preliminary marketing plan. This might include using the Internet (cost per click), registering the company in the Yellow Pages and on Yelp and Google, or making up print ads and hard copy collateral. Distributing fliers, making frequent customer cards, and using radio ads are all campaigns that have worked successfully for start-up wing joints, but come up with campaigns that make the best sense for your area of operations. Need help with the market analysis or the financial model? The team at MasterPlans has created more than one hundred different chicken wings business plans since incorporating in 2002 and we know how to make a compelling case for your new company. Call an expert with us today for a quote: (877) 453-2011.
