A watering service business plan can get funding for a start-up business or help an existing company think through some new market opportunities. If you're already in business with a watering service company, and want to expand or get a line of credit to help cash flow expenses, you'll want to emphasize the positive aspects of your business model and your successes serving clients to date. A past performance table and a related description of your work will help you make this case. For a start-up, you have a little more to grapple with: your business plan for a watering service must demonstrate that you have a broad enough target market, that you know how to keep expenses in line, and that you can service a loan from an SBA-backed lender. The business plan should answer:
• Will your customers be residential, commercial, or both?
• What is the seasonality impacting your business?
• With what frequency do you service your accounts?
• Who are the competitors in the market?
• How big is the area of operations you can cover?
If you water for corporate clients, having statistics on the number of office buildings, business parks, and other complexes is important. Municipal accounts can be even more lucrative, as they tend to cover public parks, hanging main street floral displays, and more. But for residential customers, you should be able to show not only the number of homes within your target area by radius, but the number of households that fall within the income band that you consider most likely to pay for a watering service. The market analysis should speak to the financial pro forma as well, and don't neglect a full description of your services (anything besides watering?) and your marketing ideas (how will you get new accounts on the books?). The business planning experts at Oregon's MasterPlans.com can help you get the business plan you need in as little as 5-7 business days. Call a consultant to hear how: (877) 453-2011.
