The vision statements for business plans are, in essence, the heart of the documents. A business vision statement is meant to embody the core of your business model and make a statement about what the establishment stands for or means to embody for consumers/customers in the commercial market. There are many types of vision statements -- single-sentence, tagline, or full narrative -- but they're all meant to accomplish the same basic objective. A vision statement should:
• Tell consumers what you do
• Give an idea of what you'll offer for the future
• Explain how you're different than competitors
• Tell what you believe in
• Convey a sense of your company as a business entity and a community partner
The vision statement, in most business plans, is simply an introductory section. Not unlike a mission statement or company slogan, this is just a company-specific tagline or catch phrase in some people's eyes. Knowing that, you need to give as much additional detail as possible in the body of the document to tell a potential partner or funder what you envision the market opportunity being over the long-term. Make sure that you have a complete pro forma in the plan and a market analysis with enough detail to tell readers what you can achieve in the next 3-5 years. MasterPlans can develop this plan for you if you need help. Call us today at 877-453-2011.
