A turkey burger business plan emphasizes the market trend toward a broader base of products in the formerly very narrow burger market. As vegetarian foods rose in popularity in the 1980s and 90s, boutique food makers and mass manufacturers alike began to make alternative products catering to the tastes of people who choose not to eat meat or didn't like the flavor of beef. Today, with social awareness at an all-time (and many people affected by food-based allergies), there is a whole new market opportunity for providers of beef-free food products. Whether it's tofu, tempe, or turkey, the market is open. A business plan for a turkey burger company needs to address:
• The market need for a new product like this
• The COGS you'll have and the likely revenues
• Your staffing needs and any 1099 work required
• Marketing methods and costs
• The competition you'll face
Delineating whether you expect primary competition to come from meat products or other beef alternatives is important. You should be able to show the main players in the market, their sales, their staffing levels, and the strengths and weaknesses they exhibit according to consumers. The business plan you'll prepare also needs a pro forma profit and loss that takes into account ongoing expenses and shows market average figures pinned to an assumptions table. Add a marketing strategy, management team bios, a use of funds, and an exit strategy and you will have a complete plan. Call MasterPlans if you need help with this document and we can get you on your way. Call toll-free 877-453-2011.
