A turf farm business plan is a fairly uncommon document, but you can write a good one yourself if you do your homework on the industry, the market need, and the likely financial performance of the turf farm venture. Most turf farms grow sod and other grass seed products for use by landscapers, but others target exclusively homeowners, provide product wholesale to big box retailers, work solely for major arenas, etc. Depending on your circumstances you may need to examine the commercial market more than the residential one, or vice versa; with that said, you should first try to define your target market, and then shape the rest of the turf farm business plan around those parameters. Answer these questions in your plan:
• Who are the target buyers?
• What different sorts of products can you offer them?
• What is the typical price point of a purchase order or job?
• What other turf farms are you competing with?
• What is your service radius?
The business plan for a turf farm needs to address the way you will deliver the products as well. If you have the ability to ship rolled sod out to customers, for example, talk about the costs involved and the options your customers have. If you operate exclusively from a retail storefront, talk about the rent and build-out cost (if any) as well as the other overhead expenses you face. In addition to a comprehensive market analysis, the plan needs a pro forma financial model that shows the likely profits the venture can generate over a period of 3-5 years. MasterPlans has the business planning experts you need to get this business plan written correctly and quickly. Call us today! (877) 453-2011.
