The truck dealership business plan shows the market potential for a company that sells commercial or consumer trucks by projecting sales over a period of three or five years and performing a careful market analysis. If your business will sell trucks via the Internet, using Autotrader or other online portals, make sure to separate out that sales line and explain how much business you anticipate from the various channels. If you will have a truck lot and a showroom, or other industry features like a service center, customization shop, or in-house leasing agency, explain these in detail as well. Your business plan for a truck dealership should cover all of the following:
• Who are the competing dealerships in your region, and what strengths do they have?
• What competitive advantages can you wield in the local market?
• What percentage of sales occurs online?
• What financing/leasing options do you offer? Do you have partners in place for these?
• Who does the management team include?
• What marketing strategies can you bring to bear to drive sales higher?
If your truck dealership is already in business, you will want to show a past performance table with three years of P&L and balance sheet data. If your sales history has significant aberrations become the larger economic climate, explain these in footnotes. Whether your business is already operating or not, your business plan will need to include financial forecasts including revenues, expenses, cash flow, etc. so that an investor or bank officer considering extending a loan or LOC can easily make their determination. MasterPlans can help you prepare the financial model you will need or equip you with a strong market analysis or marketing strategy. We've been writing documents for funding presentations since 2002 and we can help your truck dealership as well. Call 877-453-2011 to speak with a consultant today!
