MasterPlans is a 14-year-old business plan writing company located in Portland, Oregon. To contact us, call 1-877-453-2011 or email
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MasterPlans: The business plan experts. Custom business plans by professional business plan writers. Business plan consulting by professional business plan consultants.

The Ideal Business Plan

Not to idealize things (no pun intended), but the ideal business plan is by its very nature a work in progress. You never know when you have arrived, and your document -- a living plan, not a static entity -- continues to change as your business evolves. Most business plan writers have a singular goal for the document: get a project funded or meet a deadline to present a new idea to the board of directors, for example. But the ideal business plan is a little trickier than this. It is not meant to be a one-time event so much as a work in progress. That said, no matter what you intend your business plan for, you need to ensure that it addresses these questions in full:

• Who is the intended target for what you offer?
• How does your product suite or service differ from what is on the market?
• What are the competing businesses that pose the most direct threat?
• How will your sales shake out over the first 12 months?
• When should break-even occur?

The ideal business plan accomplishes an end-goal, to be sure, but it also stays relevant for an extended period of time. Choose market research sources that can be updated at set intervals and stick to a timeline for ensuring that the document still describes what your goals are even well after start-up has ended. Factor in a past performance table once you have enough history to warrant it, and show how the investor's stake in the company -- or your loan repayment plan -- plays out over the years. The pro forma can be a challenge but the experts at Portland, Oregon-based have you covered. Call us today at 877-453-2011 to learn how we can help.

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