The tea house business plan should make a case to the reader that your target market will patronize a tea or pastry shop by showing survey and demographics data surrounding the intended location. If you have already secured a spot or have a lease signed and ready, use the exact address in a Census search to determine who lives (or works) nearby and what their average spending is on food and drink away from home. Knowing your market is vital, and the SBA will want to see that you have researched your customer base and have a solid grasp on the market need and any relevant industry trends. You'll also want to know a thing or two about competition to your tea shop:
• Where is the closest tea shop?
• What do customers say about it?
• Are there weaknesses there you can use as inroads for your own shop?
• What indirect threats are there (or other risks)?
• What does a competing shop do in annual sales?
Use this latter information to help craft your own revenue forecast. The financial pro forma should include the appropriate tables and graphs for start-up (use of funds), sales, the break-even, profit and loss, cash flow, and a balance sheet. The SBA will also want to see an assumptions table, possibly a sensitivity analysis, and a month by month look at the first year post-funding, generally placed into an appendix. Also include a menu, a list of your management team and employees, and a concise marketing plan that proves you know how to connect with consumers. MasterPlans can develop the business plan draft you need in as little as 2 weeks. Call us today to learn more about having a plan written for you: (877) 453-2011.
