A surgery center business plan should demonstrate not only that you have a sizable market to address, but that you are aware of all of the regulations and other hurdles to start-up that medical centers face. Your plan should identify the regulatory, permitting, and licensure issues that a surgery center in your state should pass and should demonstrate convincingly that your team can get it done. What medical professionals do you have on your team? Are there other people (surgeons or support staff) that you plan to recruit? The personnel plan should be thorough and carefully compiled with hiring timelines and salary raises factored in. The staffing plan is just part of the model, however -- the pro forma should show:
• 5 years of revenues
• A full list of assumptions for pricing and market penetration rates
• A break-even point within 18 months
• A repayment or equity share scenario
• A full appendix for Year 1 showing monthlies
The financial forecast for your surgery center should use reasonable figures, particularly with regard to market share and margins, but still needs to have a compelling investment proposition. It is a careful balancing act. Also ensure that your plan shows the competitive factors at play and outlines the strategies you will use to gain market share. How will you get new patients to the clinic? Are there referral marketing initiatives that could help supplement conventional advertisements? The business plan experts at MasterPlans have been working on custom plans since 2002 and have worked on literally dozens of surgery centers over the past decade. Call a consultant today to learn more about how we can help you! 877-453-2011.
