A sunglasses business plan is either a document describing the market for a sunglasses manufacturer or a funding-ready plan that shows the potential revenues of a sunglasses retailer. As such, the operative question is whether you'll make the sunglasses yourself or source them from other manufacturers via distribution or wholesale purchase. If you make and sell them, in a custom operation, that is a third business model but the needs for the plan are mainly the same. What you'll need to make clear in the plan are the following things:
• How do you obtain the sunglasses and at what prices?
• Which brands do you carry, if not custom-made?
• Do you sell direct to consumers?
• If so, what is your target market like?
• What is your area of operations geographically?
• Do you have an implementation strategy going forward?
If you already have revenues, you should include a company history section and a past performance table that shows your revenues and profits/loss figures to date. If your operation is a start-up, focus on how you will spend the seed capital and make sure to show in the pro forma that you can service the loan you need – or, in the alternative, off a compelling ROI for your investors. A retail operation will need to look closely at the competitors in the market and the advertising methods you can employ to drive sales. If you focus on the manufacturing end, look instead at the ways you can get contracts with retailers looking for a new type of protective eyewear. Need help? MasterPlans has written business plans for more than 9,000 clients, including both retail and wholesale business models in the sunglasses space. Call 877-453-2011 today!
