A speakers bureau business plan is used to describe the business model of a group of motivational speakers organized into a sort of union. A speakers bureau can be made up of business speakers, life coaches, or other professionals trained in delivering a message to the public or the business community. Speakers are in high demand both in down markets and up markets, as people look to them for guidance or inspiration in all economic climates. The business plan for a speakers bureau should demonstrate:
• The market opportunity that the bureau foresees
• The state of the industry in your state
• The states in which you will have speakers
• The average rate for speakers
• The competitors your bureau may face
The competition should be outlined in as much detail as possible including the sales benchmarks, market shares, and strengths and weaknesses of the other companies. The business plan also needs a marketing plan that looks at the advertising strategies your bureau might use to help the company get near engagements on the books. The pro forma model also needs a revenue forecast, use of funds, break even point, profit and loss, cash flow, and balance sheet. Want help with this document? MasterPlans has written for all sorts of speakers and can help your business grow: 877-453-2011.
