The popular day spa and resort guide SpaFinder might have you wondering, what exactly goes into the SpaFinder business plan, or the business plan of any company that monetizes spa listings, day spa reviews, or other products tied to the spa industry? The spa and resort industry has proven to be surprisingly robust even in the face of national economic turmoil, but what is less clear is how the ancillary companies that profit from their businesses make money successfully. If your business is a listings agency or a website that catalogues spa and resort properties and deals to get consumers' attention, you will need a business plan similar to the SpaFinder one. You should answer the following questions in detail:
• How do you monetize the listings your site hosts?
• What is the common demographic profile of a user?
• Is there a revenue source other than the ads?
• What resorts and spas will you list?
• What is the capital requirement for the website?
The business plan should also go into detail about the sort of customers you plan to attract and the market you operate in. The plan should analyze the competitive field and give meaningful information about each of the leading competitive comparables. What are their sales, how do they market to customers, and who are their best clients? What shortcomings do they have (can you tell from consumer complaints)? The business plan for SpaFinder or a similar platform also needs a pro forma that shows what you expect sales and expenses to be over a three to five-year period. Call MasterPlans if you need help: (877) 453-2011.
