A sod replacement business plan for a start-up venture should look at the residential and commercial opportunities for your business. The number of homes in your area is an important statistics, as is the average household expenditure rate on home improvement (a figure you can estimate from census and industry stats). For the commercial sector, look at opportunities in business parks and campuses as well as city-owned properties like athletic fields, parks, etc. The market analysis should also consider the state of the industry and the number of competitive players. Try to determine:
• The leading companies in the space
• Their revenue and market share
• Their employee numbers
• Any weaknesses they have
• Whether there are indirect threats you should guard against
Some of this data can be had online simply by reading reviews and doing your due diligence on other sod and landscape companies. Some of the more advanced figures can be pulled from Dun & Bradstreet or Manta using a modest subscription. The business plan will also need to include a full financial pro forma, pinned to market assumptions, that shows the commonly-sought financial tables like sales forecast, break-even analysis, cash flow, profit and loss, and balance sheet. A monthly look at the first year is also an SBA requirement and should be part of any three-year plan. MasterPlans has worked on a wide variety of business plans for sod companies and landscaping firms working on public and private properties. Call us today to learn about how we can help deliver you an expert plan in as little as two weeks: (877) 453-2011.
