A smile center business plan -- whether part of the dental franchise or a stand-alone, independent dental center -- tries to accomplish the same basic objectives. The plan needs to make it clear that the immediate market offers a significant opportunity for gaining a paying clientele and that you can maintain costs and price points that will permit you to profit over the long-term. The dental services you can offer need to be described in detail (veneers, braces, invisalign, etc.) and future services should also be listed out. Other points the plan ought to address:
• Where are the closest direct competitors, and what are their strengths and weaknesses?
• How will you advertise your smile services to the public?
• If you have existing revenues, can you show them in a past performance snapshot?
• Provided you need private capital to launch or expand, how will you allocate it by category?
• If you're bringing an investor onboard, what percentage share would you relinquish?
The smile center business plan also needs to forecast revenues and expenses over 3-5 years, showing standardized tables like sales forecast, profit and loss, cash flow, a balance sheet, and so forth. The SBA in particular will demand a clear break-even point and a month by month look at what will happen in year one post-funding. MasterPlans can help create this pro forma and do the entire market analysis for you. We have access to all the latest reports and we use a complete in-house team of expert researchers, writers, editors, and modelers. Call 877-453-2011 for a free consultation.
