Writing a sign business plan? The business plan for a sign manufacturer or signage developer starts with the basics: what is the product and service suite, who is most likely to buy it, what is your target market size, how will you promote the company, who will run it, etc. This information should then feed into a three year financial pro forma that estimates how much profit the business might generate within a 36-month span post start-up. The document should also address competition, advertising, and executive leadership, among other things:
• What is your most direct competition?
• Are there second tier competitors or threats that are farther away from your area of business?
• What marketing elements make the most sense for you?
• Is your whole executive team in place?
The sign business plan should also show your intended use of funds (whether loan or investment) and the point at which you expect it is possible to reach break-even. The full model will work best if it's built with drivers and has a sensitivity analysis and ratios embedded for easy scenario checks by a funder. Need help? MasterPlans has written for all sorts of sign developers and has the staff in place to deliver you a strong, funding-ready business plan in about 2 weeks. Call today to speak with a consultant: 877-453-2011.
