The senior center business plan should use market metrics and industry-average occupancy/usage rates to show the potential revenues the center can generate. It also needs a comprehensive list of services, as different senior centers (day-use buildings, communal living areas, etc.) offer different things to the elderly population. For your senior center, start out by carefully listing every service or feature the site will (or does) have. Are there medical care elements? Is it more of a social club? Is it full-time residential and if so, what are the requirements for a resident to quality? The reader will need to know. Also cover the following topics:
• What amount of funding do you need?
• How will you apply it to grow the business?
• How many employees will the center have?
• What is the ideal marketing and expansion plan for the center?
• What are some competitive comparables nearby?
The business plan should illustrate which centers are the most similar to your concept, as well as identifying their annual sales and the staffing levels they maintain. A good competitive landscape section will also delve into the value proposition or SWOT for each, looking at the competitors' strengths and weaknesses so that you know who to position your own center. You also need a management summary and a personnel plan that proves you have the people lined up to make this work. Finally, the business plan for a senior center requires a financial pro forma of 5 years showing your estimated expenses and revenues. MasterPlans has been working with investment and lending plans since 2002 and we have written more than 100 plans for senior centers. Call 877-453-2011 today to speak with a representative.
