A sauna business plan can be a planning document or a capital raising document. The first question to answer is what product or service you provide and, by extension, who your customer base is. Are you a sauna manufacturer selling products to wholesalers or retail stores? Or do you rent out sauna time by the hour to patrons who come to relax? Both types of businesses will indeed need a sauna business plan, but the contents of these documents will differ greatly. If you plan to offer the use of several sauna rooms to the public – which is the most common business model in this category – you should prepare a business plan that answers:
• How many saunas will there be on site?
• Will you offer other services (hot tubbing, snack bar, etc.)?
• Can people buy products on site (sunscreen, trunks, etc.)?
• Who is the target customer for the sauna?
• Where are the competitors closest to you, and what do you know about them?
Sauna business plans should use competitive research to guide your own modeling and help define your value proposition. Your financial pro forma should show three years of projected revenues and expenses, but you'll be better off estimating these benchmarks if you know the past performance your competitors have managed over the years. It can also help you see what deficiencies there are in comparable business models you can exploit for your own advantage. The business plan also needs a market analysis, marketing section, and a management summary. Call MasterPlans if you need assistance with this document – our experts can do it all for you! (877) 453-2011.
