Trying to get your hands on a salad greens business plan? What would have seemed downright bourgeois not long ago has become completely commonplace: packaged salad greens, often certified organic and sourced from local farms, have cropped up not just in progressive U.S. cities, but in all sorts of metropolitan areas nationwide. The salad greens are generally vacuum-packed to seal in freshness and marked at a price 2-3x higher than standard field-picked loose greens. Is this your business model? The plan you will need to get capital for ongoing or expanded operations should give this basic background for context, then delve in like so:
• What is the price point your greens will command at retail?
• What is the wholesale value, and how does it fluctuate during the year?
• Make sure to factor in seasonality when forecasting revenues.
• What staff will you need, or is all labor contracted/1099?
• How much capital are you seeking?
• What marketing elements will be at play for your business?
The marketing question is really a matter of creating a working advertising strategy that can help consumers recognize your brand – and ask for it by name. Getting your greens into the leading wholesome grocery stores can be an uphill battle, but if you have a grassroots way to get consumers interested, that will work to your advantage as you peddle at wholesale. Farmers markets, food co-ops, and small print media can be great outlets for you. The business plan will need a modest pro forma showing your anticipated growth and returns over three years along with a careful start-up summary. Need more guidance than this? What to have a professional take over? Call MasterPlans today. We have written more than 8,000 business plans so far and would be happy to help! 877-453-2011.
