Do you need a rollercoaster business plan? Built as part of a family fun center or tourist attraction, this is a business model that can yield huge profits (in addition to big smiles), but beware – it's a capital-intensive business, and the start-up can be tricky. It's vital that you show precisely what amount of money each category will require (how much is pre-launch marketing? What will build-out run?). You also need to have a working timeline laid out for how long each phase of construction on the rollercoaster will take. If you are taking control of an existing set of tracks, get bids for the retrofitting work and know which contractors you might use. If you need to build the rollercoaster from scratch, you should have good faith estimates from some reputable construction companies to work with inside your pro forma. The business plan will ultimately need to show:
• Who your target market customers are
• What the household spending potential is within 10-15 miles
• What the marketing plans are that you can follow to get people to line up
• A full list and description of any other features and activities
• A personnel plan with hiring timelines, positions, and rates
Your pro forma model will include a revenue forecast, personnel forecast, break-even analysis (vital for investors and banks alike), the profit and loss, a cash flow statement, and a running balance sheet. The pro forma can also benefit from a sensitivity analysis that shows what effect a dip in sales will have, and most readers will look for a Year One by Month section (stick it in an appendix). A full assessment of competitive comparables in your region (Six Flags, smaller venues, etc.) and the current market/industry conditions is also important. Don't have access to these databases or want to turn to professionals with the tools to get your plan done right? Call MasterPlans. We have written a wide range of business plans for family fun centers, theme parks, and other recreational ventures. Our toll-free line is 877-453-2011.
