Looking for REI business plans? REI's own business plan isn't exactly public domain, but if your goal is to get into the same industry, you can learn a thing or two from this great provider of recreational gear, clothing, and outdoors tools. A recreational equipment company needs to show a compelling pro forma that makes an appealing case for investment, but it must do so within reason. Accurate assumptions, price points, refund rates, and inputs must be on par with other industry metrics, so good research for the plan is imperative. Also, know your market inside and out. Who else do you compete with? You compete against REI, obviously, but what smaller providers, locally or regionally? The full market analysis should reveal something about each of the following topics:
The market need
The target market (size/scope)
The commonalities of your customer base
The strengths/weaknesses of your competitive comparables
The industry's performance over recent years
Your target market segment strategy
The strategy piece is important because it will demonstrate to the potential funder that you have done your homework about how people respond to advertising from businesses in this space. Will you use the Internet for your marketing? Is your business more coupon and referral-based? What print ads might you use, or will you save up for TV ads or billboards? Also talk about your team and how your past experience translates into a strong management tier for a recreation gear company modeled after REI. What does your personnel plan look like? Whatever your stage of business development, MasterPlans can help you write the business plan you need to submit for funding with confidence. Call one of our knowledgeable consultants today, toll-free, at 877-453-2011.
