A pure water business plan describes the growing market demand for fresh bottled drinking water – a trend that has grown by leaps and bounds in the U.S. and in Europe for more than a decade. Pure water comes in many forms. Some is from mountain runoff, some comes from seemingly inexhaustible springs, and some is from less pristine sources but is highly refined to be potable and labeled “all-natural.†The business plan for a water company needs to take several factors into account. It should identify the source of the water, the bottling mechanism, and the intended sales channels (i.e., will you be a wholesaler, a regional retailer, etc.). The business plan should describe the market demand for pure water, looking carefully at the market:
• Who is your target customer?
• What is the likely value of this industry year over year?
• What major threats do you foresee?
• Can you tell the market shares of the leading competitors?
• What would you say is the market need, in your own words?
The business plan for pure water also has to show that you know what the financials would look like for a start-up business in this industry. You need an assumptions table populated by figures that are accepted in the industry – marketing costs, overhead, production, fees, permits, etc. should all be pulled from quotes or market sources. What sales do you envision? When might the company break-even? What share can investors expect for coming in with the capital in the early going? If you need a hand pinning these issues down, or want to talk to a professional writer about the project, pick up the phone and call MasterPlans. Since 2002 we have led the business planning industry and we can deliver for you: (877) 453-2011.
