Political advocacy business plans are documents that detail how you can generate revenue in the political advocacy area, staying within the boundaries of regulations while still supporting a campaign or making it easier to disseminate messages to the public. The most important thing to cover in the business plan is what actual services (and products, if applicable) you will provide in this capacity. Will you offer canvassing, promotional material preparation, speech writing, polling services, etc.? List and describe each of the core services and be sure to identify future services you might expand into. You will also want to show the average value of a given contract, assuming these services are not available in an a la carte capacity. Also cover:
• Who will you target for services? Do you cater to a specific political party?
• What region will your advocacy service cover?
• What are the market needs you fulfill?
• What is the state of the industry generally (overview)?
• How much capital do you need to launch?
Your business plan should also show the marketing methods you'll use to get the company in front of as many potential customers as possible. The financial pro forma should show how you intend to use the funding you receive and the anticipated break-even point and payback schedule. The model needs to include a revenue forecast, break-even point, profit and loss statement, cash flow table, balance sheet, and preferably a sensitivity assessment showing what will happen if sales miss projections. The plan can also benefit from a monthly detail for year one post-funding, which is a requirement of the SBA. MasterPlans can prepare the entire business plan for you. We have worked on several plans with political elements since we got into business in 2002. Call today for a free quote. 877-453-2011.
