The peddlers mall business plan usually is designed for securing capital backers or sales partners for a mall or flea market where multiple people can peddle their goods to consumers. The site of the mall, if you know where it will be, should be treated as the "demographic center" of the business plan. Use market research tools to show who lives nearby and to measure consumer traffic (foot and vehicular) in order to estimate how many people might come to the mall each weekday or weekend. The market research should also explore these topics in as much detail as you can gather:
• What are the nearest direct competitive comparables?
• Is there indirect competition of note for your mall?
• What industry trends bear on this concept?
• Can you define the market need for the mall?
• What is your target customer profile?
The peddlers mall business plan should also address marketing methods you will use, along with how you will attract vendors and what sort of fee agreements you think will work best. From there this information should flow into a pro forma model that estimates financial returns over a 3-5 year period. Also provide a careful use of funds breakdown, a break-even analysis, and a repayment scenario or equity offering. MasterPlans is your ally in the business plan development process -- in fact, our professional services firm can prepare the whole business plan with only basic inputs from you and your team. Call 877-453-2011 today to learn more.
