The optical lab business business plan is used for seed or expansion capital for an optometry office that gives eye exams to patients, designs or sells eyewear (contacts and glasses), or in some cases tests for diseases of the eye. A business like this typically has trained optometry professionals on-site conducting eye exams and issuing scripts for eyewear or specialist referrals. Businesses with optical labs on location generate revenue both from testing fees and from the sale of contact lenses and eye glasses. If this is your business model, then the plan you need to write should explain what percentage of your sales come from each business line. Using this information, the plan's pro forma should show:
• A three-year revenue forecast
• The underlying assumptions you've made for market sizing, penetration, etc.
• The personnel plan – i.e., who is required to run the lab, how many PT/FT employees are on payroll year after year, etc.
• The profit and loss you project
• The timeline of your loan repayment (or, in a five year model, the size of an investor's share)
Some of this information should come from the market analysis in the business plan, the “meat†of your document. In this section you should explore the market need, the size of your target market, the competitive comparables in the space and the strategies you can employ to connect with more consumers. How will you get referrals from MDs? What sort of advertising methods might the optical lab put into use? Coupons, web ads, magazine spots, and even radio are all common for eyewear locations; will you follow these same methods? Explain the budget for each and your projected ROI. Also include a full list of your services and capabilities, and don't forget to show who is running the management team in a brief bio. MasterPlans can help you write this business plan in as little as 10 days. Outsource your optical lab business plan to us and see what our team can do for you. (877) 453-2011.
