Operational structure business plans should reveal the way your company is organized and how that structure impacts the flow of your business generally. In most basic plans that describe a new or existing venture, a personnel plan and an organizational chart are more than sufficient to get your plan reviewed or funded. But in certain cases, you will need to explore these issues in much more detail – particularly if your business has multiple locations, a large number of employees at the VP or C-level, or a tight-knit supply chain that depends on organizational continuity for its success. In any event, ensure that your plan covers the following as well:
• The target market by size and the main prospective clients
• The market needs your business can fulfill
• The state of the industry regionally and the emergence of trends that will impact your business
• The marketing strategy you'll use to get clients
• The use of funds you envision for the company
In addition to discussing your operational structure, the business plan needs a thorough market analysis, a complete marketing strategy, and a product and service description that outlines everything you offer. The financial forecast is an important piece that should show 3 years (for a bank) or 5 years (for investors). Critical tables are a start-up summary (use of funds), revenue forecast, break-even analysis, profit and loss, cash flow, personnel plan, balance sheet, and a detailed appendix that shows your Year 1 (post-funding) projections by month. If you want to discuss how your operational structure impacts your business planning needs or need to have consultants review and polish what you have written, call MasterPlans today at 877-453-2011. Our team of experts has the solutions!
