A mobile medical testing business plan can be used as a roadmap for your internal operations or to obtain financing in order to launch or expand the business. Medical testing in general is a hot market space where demand shows no sign of tapering off, and the mobile business model is reaching new heights as an ancillary service to hospitals and clinics nationwide. Your business plan's contents may vary depending on how you run the mobile center and whether you work for hospitals or as an independent contractor offering consumer services. Put another way, the precise service suite you offer will drive the contents of your business plan. What does your plan need to have in it in order to raise the funds you're after? Below are some things to research:
• What's the market size that you plan to serve?
• What is the geographic area you operate in and how strong is the industry here?
• What is the average cost to a consumer for a medical test?
• Do you specialize in one test type or can you run a whole battery of exams?
• Where are the competing facilities/mobile test centers?
Your business plan budget needs to make allowances for one-time and ongoing costs including equipment leasing, legal or permitting issues, and marketing. The marketing budget should run at 15-20% of your sales and the plan strategy section should talk about how you'll advertise the service to patients. Which marketing channels are the best to get in front of testing subjects? Health magazines, television spots, Internet ads, trade shows, or referral marketing perhaps? List these out and show what advantages your business has that can help it gain market share. You'll also need a pro forma model that shows revenues, a break-even point, profit and loss, cash flow, and a balance sheet for at least three years in the future. Do you need professional assistance? MasterPlans has written a wide range of medical and testing business plans dating back to 2002. Call us today and we'll explain how we can help! (877) 453-2011.
