A medical aesthetics business plan discusses the holistic approach to outer beauty that is advocated by cosmetic surgeons and experts in procedures such as laser hair removal, acne treatments, body sculpting, and Botox injections. The medical spa industry boomed in the mid-2000s, and it seems poised for another round of intense growth as consumer discretionary income rises and the market for these services stabilizes once again. A favorite service of middle-aged women and men alike, these procedures have led many a medical aesthetics clinic to quick profitability behind the work of careful doctors and support staff. The business plan for a medical aesthetics business should show:
• Who the target market clients are
• What the marketing strategy you will use is
• What procedures are offered and the cost for each
• The hiring you'll need to do (who, when, and what salaries)
• The use of funds you envision
The business plan pro forma should show the start-up summary in as much detail as possible while still projecting reasonable figures that fall in line with industry averages illustrated by existing businesses. Make sure your ratios are in line and the net profit you are predicting accords with what other medi-spas are seeing. You'll need a revenue forecast, break-even analysis, personnel plan, P&L, cash flow and a balance sheet for each of at least 5 years, if you're seeking private investment. Make sure you include a full market analysis (who needs the services, who do you compete against, etc.) and a marketing and management section that makes it clear your team knows how to get people in the door for treatments. Need more information? Call MasterPlans at 877-453-2011.
