A marine service business plan requires that you make clear the nature of the marine services you offer and the sort of customers you will service. If your target market consists mainly of businesses in the local maritime industry, give examples of what companies these are and include details about their makeup (size, sales, etc.), commonalities, and needs. The plan should also provide information about the state of the maritime industry -- pulled from subscription sources like IBISWorld and MarketResearch.com as well as articles from publicly-available sources -- and should have some projections about your future performance. Financial components to include are:
• Start-up summary & use of funds
• Revenue forecast & break-even point
• The profit and loss
• Cash flow and balance sheet
• Appendix with year one shown by month
The business plan for marine services should also feature a section that makes your marketing plan clear. How will you advertise the business and its offerings and what channels are most productive for a firm like yours? Give examples of target ad campaigns or networking methods and point out what percentage of the operating budget you have set aside for marketing. The plan should have a personnel forecast as well and a biographical component that lists out your criteria and credentials as managers/owners in the venture. MasterPlans can help you put this plan together with our experienced team. Call us today at 877-453-2011.
