The marina business plan should show the number of boats that could dock in your space and the projected revenues from mooring and other ancillary income streams on or near the property. Will you have a small retail shop for example, selling gear or food for day-use guests? What other fees might you derive revenue from, aside from the basic agreements boaters sign to keep their boats in the marina? You will also need to look carefully as the market conditions, as a marina business plan has to make a case for profitability within 1-2 years. The ideal pro forma will show five years of projections and a break-even point within about 18 months. Other important points to address:
• How much capital do you need to launch the venture?
• Does the marina already exist or do you have build-out costs to cover?
• If you need to undergo a lot of construction during start up, what is the timeline?
• What marinas nearby do you compete with?
• How will you market the marina to boaters?
• What staff will you have?
The plan should include a full marketing plan, executive profiles section, and a close look at the market need. Any photos, illustrations or schematics you can include would also be helpful to potential investors or bankers considering extending you a line of credit. MasterPlans can write the entire business plan for you. We have 8 years of experience preparing funding-ready business plans for start-ups and existing businesses alike, and we have written for many different businesses attached to the maritime industry. Call 877-453-2011 to speak with a consultant today – price quotes and consultations are always free.
