The listing company business plan is used by real estate agents and other prospective real estate industry players to obtain financing or capital investment to start a real estate listing business. The listing company business plan needs to make it clear where the leads will come from, how intelligence on the real estate market is obtained and updated, and how it will be sold to end-users or used to generate income for the company. If your listing business profits off of eventual sales, what is the relationship you have with sellers, realtors, etc. that enables this profit mechanism, and what percentage will you reap? If you sell advertising space or get paid by parallel service providers who advertise in concert with the listings, who are these companies and how do you acquire them?
Other important questions for your listing company business plan:
Who are your primary competitors, and what sales do they achieve?
What industry trends play to your favor, and which ones are cause for concern?
Can you offer a SWOT analysis for your business, especially if it is already in operation?
If you have revenues in the same industry already, would they be appropriate material for a past performance table?
How much capital do you need to launch or expand?
In concert with the capital raise question, if you're seeking private investment, you should have a calculation embedded showing what that individual's prospective share would be at the outset of investment. Highlight the variables you're using in this equation and pin them to industry averages. An assumptions table and list of investor ratios should also be included, along with a monthly breakdown for key metrics in year one. The business plan can be a complicated affair but MasterPlans.com can make it easy. MasterPlans has worked with dozens of real estate listing companies both online and offline since it was founded in 2002. Call a consultant today for a free consultation and price range: (877) 453-2011.
