Looking for the Kindle business plan? There's no telling whether there was a specific, tangible document that got this product launched inside Amazon, but it's safe bet that it didn't look quite like a traditional business plan. Internally, products like this are launched following reviews of market potential and due diligence conducted by company delegates. The 30-page business plan most investors need to pitch a new idea probably never came into the picture. But if you have an e-reader you hope to build or commercialize, you won't be so lucky – you WILL need a plan, and it will have to cover all of the following:
• Statistics on the market opportunity
• A competitive comparison that looks at Kindle and others
• An industry analysis with current data
• A list of your executives and key employees
• A plan for marketing the product
The business plan should also include any information you can come up with on patentable or unique aspects of your technology. What makes it a competitor to the Kindle? Do you have a defined strategic advantage? The marketing plan should look at ways you can capitalize on this “leg up.†Your business plan will also need a full pro forma model that shows your anticipated use of funds, revenues, and continual expenses so that you can arrive at a working estimate of profitability for investors to think about. Want the business plan experts to help you out here? MasterPlans has been doing this since 2002 and will eagerly take on your project – call toll-free now: (877) 453-2011.
