A jersey business plan should show how big the market you're creating jerseys for is, along with the size and scope of any potential parallel market opportunities. For example if you make uniforms for regional sports leagues in a large U.S. city, what about outfitting recreational leagues, expanding to other sports, growing into other cities, or exploring a separate market like outfitting city workers or police? It depends on your capabilities and your textiles expertise, but don't foreclose the possibility of augmenting your revenues by getting a new market under your belt. In general, a business plan for a jersey manufacturing company should answer these questions for the reader:
• Who are your largest customers going to be?
• What designs or types do you specialize in?
• What are your ultimate production capacities?
• How many employees do you need?
• What are your capital requirements?
You'll need to itemize all of your intended start-up costs so that a banker or investor knows how you plan to spend the seed/expansion capital. Allocations for marketing, equipment, new inventory, etc. should be laid out clearly. Also go into your marketing strategy: what are the marketing channels that will work best for you? Do you have experience in a certain kind of advertising for jerseys? The pro forma model should show 10-15% of revenue going toward marketing, in most cases. You will need to show a revenue forecast, break-even point, cash flow analysis, break-even, and the profit and loss. MasterPlans can help you make this document – we have written for uniform, textile, and jersey companies before and we can help you too. Call us today, toll-free: (877) 453-2011.
