A humor site business plan has some challenges in front of it. No matter how funny your website might be, it can be tough to find a way to reliably generate revenue with a website. Informational sites with news and custom resources have a difficult time monetizing their content, and the same holds true about websites that offer laughter and comedy. Whether your site has video content, comics, written jokes, or all of the above, you'll need to work on creating realistic estimates about how much income you can generate from advertising, charging users to post content, or from sales of related materials. Show an assumptions table and be conservative in your estimates. The business plan should answer:
• What are the websites most similar to yours?
• What sorts of humor and what sorts of content do you offer?
• What is the target user base?
• Do you follow a subscription model for any part of your humor site?
• What will your start-up or expansion expenses be?
The business plan needs a pro forma financial model that shows at least a three year period, post start-up. This means including the following tables: use of funds, revenue forecast, break-even analysis, profit and loss statement, cash flow, balance sheet, and a sensitivity analysis. Also the first year of your projections (post-funding) should be itemized in a monthly level of detail, a common interest of bank loan officers and investors. Your plan also needs a marketing strategy section that explains how you believe the humor site can get traffic. Will you market online or through sure-fire viral methods? Talk about what you expect and how much you will spend on marketing. MasterPlans can write this entire business plan for you. Call us to talk about your ideas and learn how we can help with your business proposal: (877) 453-2011.
