The horse trader business plan can be used by any horse dealer/sales representative, but the particulars will change depending on your market and service. Most horse traders use basic marketing channels like message boards and word of mouth to arrange their transactions, but the Internet and social media have opened up a whole new world of marketing for freelancers and established businesses alike. To this end, it is important that the horse trader business plan illustrate the various ways you might get in touch with potential customers. You can research these new methods if you're not already familiar with them, but make sure the plan covers:
• The target market for your horse trading service
• The advertising that will resonate with these targets
• The market need
• The condition of the industry locally
• Your main competitors
The horse trader business plan will have a separate section identifying anyone who will be working with you on the venture (full-time or part-time employees on payroll, not 1099 labor) in addition to a biographical section that looks at your own background. These components are important to a banker who will be looking not just at your credit history and collateral but your background in this sort of venture. Having experience with horses is a must, and being involved with profitable horse trading ventures in the past would be an asset to you as well. Don't forget to create a working pro forma financial model as well – one showing a minimum of three years of expenses and revenues. The experts at MasterPlans are ready to help if you want to outsource the plan! Call us at (877) 453-2011.
