A home brewing kit business plan does a few things: (1) it gives a thorough description of the home brewing kit you've developed (i.e., what would a consumer get when they buy?); (2) it provides an overview of the market opportunity and talks about the sort of people who are most likely to make a purchase (what is your target market?); and (3) it estimates the financial gain you could reap from this business over a period of 3-5 years. An investor in your business will want to see a pro forma that stretches for five years and includes a proposition (IRR calculation) and an exit strategy; a bank plan probably needs only a three-year financial model. Your plan should answer:
• How much does it cost you to create the contents of a home brewing kit?
• What equipment do you use to put the kits together?
• What is required of the consumer to construct and operate it?
• What advertisements will you create to promote your sales?
• Who are your products competing against?
Your competitive comparison should have a list of the home brewing kits already on the market and a set of estimates about their market share. What negative things have consumers said? What are the competitive differentiators that your home brewing kit has going for it? The competitive edge should be clearly articulated in the body of the business plan. You will also need to show a personnel plan (unless you use only 1099 contractors) and you'll have to show how your funding will be allocated. MasterPlans, the nation's leading business plan writing firm, can write the business plan for a home brewer in as little as 7-10 days. Call us today to learn how our experienced planners can save you time and money -- (877) 453-2011.
