The helmet manufacturing business plan needs to accurately describe all of the markets your product can enter in order to give a full assessment of the market potential and future revenues. Are your helmets used in every protective application? Do you make football helmets, firemen's helmets, bike helmets, etc.? Feel free to include illustrations or photos of the helmets you manufacture along with a current client list, if applicable. Describe each market sector your product lines touch on and try to give the reader a gauge of how significant sales could be from each. Also make sure that the business plan answers these questions:
• Who are the largest buyers for your company?
• What marketing techniques do you use to reach them?
• Which businesses pose a direct competitive threat?
• What is your exit strategy?
• How many people do you need to hire in the next 3-5 years?
The question of new personnel should be addressed by including a forecast that shows who will get hired (by position) in each year and at what wage or salary. Use a resource like salary.com to determine whether your estimates are in line with the industry and your area. You should also have a pro forma model with the first year shown in monthly format. Revenues and expenses should be projected out for 3 years if you're presenting to a bank or 5 years if you'll be taking the plan to private investors. A past performance table may also be suitable for your business, depending on existing revenues and performance highlights. Want to talk to a consultant about it? MasterPlans can help. Our industry-leading team of researchers and modelers can turn your concept or draft materials into a funding-ready business plan in as little as two weeks. Call us toll-free at 877-453-2011.
