A heating and cooling business plan is a great document to have for your business. Whether you're just starting out and what to get some seed capital from investors, or you have an established track record of sales and only need a modest line of credit to expand operations into a new market, the heating and cooling space is alive with activity. Even with the recent downturn in the economy and the subsequent lull in homebuilding activity, there can be little doubt that HVAC is an eternally useful and largely recession-resistant market for the most qualified and ambitious small companies and contractors. Especially if you're headquartered in or near a stable or population-dense market, the amount of work to be had is considerable. But what should the plan show? Start here:
• What is the size of the market you operate in?
• How many single-family homes are there?
• How many residential apartment complexes?
• What are your staffing levels like and how might they grow?
• What are the marketing elements you use now, and are there new channels to explore?
• Who are your major competitors?
The question of competition is one that you can address by listing out the largest players in your same market and the niche providers or up-and-comers who might be the most threatening to your business during the next 2-3 years. If possible, show what these companies' sales levels, staffing levels, and estimated market shares are. You should be able to describe what makes you better able to service customer needs (competitive edge) so that your backers can make an informed decision about your likelihood of success. A pro forma model showing 3-5 years of expected revenues and expenses is also vital, and it should show a reasonable net profit percentage as well as positive cash balance throughout. Need assistance with this plan? MasterPlans has worked on heating and cooling plans for almost a decade. Our team of experts can get it done! Call today – (877) 453-2011.
