A headstone business plan describes the business of creating custom and/or mass-market tombstones. Everyone dies – and while not everyone chooses to be buried, and not everyone can afford an expensive interment, the business of creating headstones is not going away. Knowing that this is a recession-resistant business should make the plan easier, but it doesn't relieve you of the need to show a profitable model and a sound strategy for continued growth. The business plan for a headstone company should show all of the following:
• A concise executive summary giving a quick 1-page overview
• A use of funds table showing how you'll spend your seed capital
• A description of the market potential over the next 3-5 years
• A look at competing headstone manufacturers
• A projection of sales that includes market assumptions and shows a (new) break-even point
The business plan also needs to show how you will market the business and its outputs. If you sell to funeral homes or to cemeteries directly, that's a different approach than marketing to grieving families. Either way, you'll need a plan for making the sales, so fill the implementation section of the plan with details about your approach. Also, explain what your history is in this industry and give a full management summary for you and your team. Lastly, make sure that your plan shows a financial model that details how and when you can turn a profit. Need help here? Call MasterPlans at 877-453-2011 to hear more about business model and the writers we have who can help you.
