A haunted attraction business plan might be one of the most entertaining documents to put together – but don't be fooled; despite all the fun, it's still a labor-intensive process and you can't cut corners on market data, target customer research, or your financial projections for the haunted house. Whether it's Halloween or the middle of summer, people like a good scare, and paying customers young and old will indulge in a haunted attraction if it's done right. Live action monsters, great special effects, and a real feeling of fright make all the difference. If this is the business model you're planning, you will need a plan that describes your vision, looks closely at the potential sales, and reveals a lot about the market you'll be serving. Marketing is also an essential component to a successful attraction, so be sure to show:
• The methods you'll use to market to potential patrons
• The specific channels you'll select
• The percentage of your budget this represents
• A sample advertisement, if developed
• Your branding and logo concept (if applicable)
The haunted attraction business plan does need to take into account seasonality. Like a ski shop or a swimming pool company, there are specific times of year when you will see more traffic than others. What you need to estimate is the total percentage of your visits that will occur during October. Prove that you can survive the rest of the year without diversifying your offerings – or, in the alternative, explain what else you can do to drive sales during the “Halloween off-season.†Need support with the financial model for this business plan, or perhaps the market research? Oregon-based MasterPlans.com has written more than 10,000 business plans since 2002, many of them for haunted houses and the like. Call us today! Toll-free: 877-453-2011 or locally, 503-226-4400.
