The hand sanitizer business plan is a timely document when the fall and winter months roll around. A virtually unknown product just a decade ago, commercial and boutique hand sanitizer products have exploded in the US and abroad. A fixture in hospital hallways, business complex lobbies, and portable toilets, hand sanitizer is more than just an alcohol-based gel -- it is a new way of life for consumers from all walks of life. The business plan you'll want to develop as a manufacturer or distributor of hand sanitizer should give this context, if briefly, before launching into answers for all of the following questions vital to the document and presentation:
• What sizes do you offer? What scents?
• Who are the primary customers?
• What market sectors do you have the greatest share in?
• What companies do you compete against?
• Who leads your company?
Whether your hand gel business is an established operation or a new venture just starting out, your plan will need to show a comprehensive financial model in support of the company. This should include a revenue forecast, break-even point, profit and loss (P&L), cash flow statement, and a balance sheet, in addition to a look at the first year by month. The investor-ready plan might benefit from showing a proposition and exit strategy but this depends on your audience and your intentions. A sound marketing strategy should also be included in summary form. Call MasterPlans today if you need help putting this plan onto paper. Our team of experts can get the document together for you in as little as two weeks. Toll-free: (877) 453-2011.














