The green tech business plan can be used to raise capital for a new venture or to obtain a line of credit or outside infusion for an existing business in the space. It is important to pin down what your service suite is, as green tech can include all sorts of businesses. Do you perform a traditional function, but you've made it "green" (for example, energy generation via biomass gasification)? Or have you found a way to take the green movement into the technological age? Whatever your intervention is, describe the company and its services in detail so that a reader will know right away how your business will profit and what it will do in the market. From there, cover these points:
• What businesses are your direct and indirect competitors?
• What consumers/companies do you target for sales?
• How will you promote your company?
• What is the marketing budget going to be?
The business plan for a green tech company should also have something meaningful to say about the market in general. The green revolution has had an effect on all corners of the market, and technology's role in the green market is an interesting thing. Make sure you contextualize the business and tell how it meets a market need. Also look at competing business models closely, and try to gauge their sales, their staffing levels, and their strengths and weaknesses in the market. Knowing the metrics from competitive comparables will help inform your own financial model, which for investors must show at least 5 years of projected expenses and revenues. Call MasterPlans if you want this document prepared by a team of in-house professionals who are recognized experts at what they do. 877-453-2011
