The goals for a business plan can be covered in any of several ways. Depending on how you want to present your objectives and what sort of plan structure you've been envisioning, you can either lay out the goals as individual bullets, place them section-by-section to highlight how the market considerations tie into each objective, of you can save them for a summary part that recaps your company's vision. Whatever you choose to do with your business mission, remember that the overall goal of the business plan itself is to make a tidy presentation – either to a banker in position to extend a loan, to an investor who might come aboard with seed capital, or simply to your employees or partners who want a roadmap. No matter which course you're on, though, the business plan needs to:
• Show the ongoing market opportunity generally
• Estimate the share you can hold within 3-5 years
• Provide stats about the industry itself and its trajectory
• Show who you'll need to bring aboard for sustained growth
• Figure the costs you will face and the revenues you'll be able to achieve
The business plan needs a pro forma financial model (3 years for bankers, 5 years for investors) that shows all of the expenses tied to start-up or expansion and how you plan to use the money category by category. You'll also need to set down the revenue estimates, break-even point, profit and loss tables, cash flow and a running balance sheet. Having a clear marketing strategy and a snapshot of your executive tier is also a wise decision. You surely know your goals, but if you need help articulating them or getting them to mesh with your model, call MasterPlans. We have a complete team of dedicated business plan writing experts who can get your plan done fast: (877) 453-2011.
