A gilt business plan is most likely a document that describes the retail operation of a luxury designer that sells jewelry or high-end apparel and accessories online or via retail stores. If this is what you had in mind, consider that your business plan needs to include relevant, current information about market opportunity and your personal role in the business so that backers can make a confident decision about funding the venture. Do you sell items that you source from jewelers, and if so will you be carrying name brands or lesser-known merchandise? Is there anything you sell that you also manufacture? For the plan, make the following clear:
• If you'll need employees, when are they hired?
• At what rate and when do raises occur?
• What is your rent, insurance, and other overhead?
• How much inventory do you need on hand?
• Can you estimate how much cash you need to start?
The plan needs to look at your competitors as well. What other options do consumers have nearby? Are there retailers within a 5-10 mile drive that have your same product lines, and if so what is their market share (or last year's sales)? Your business plan should provide a full marketing strategy that shows how you can outperform these competitors and what strategic advantages you might have in the market. Also give a bio on yourself and try to define your target customer and market need. Call MasterPlans if you need help. We've been writing custom business plans since 2002 and can help you too! 877-453-2011
