Whether it's Halloween or the middle of summer, the ghost tour business plan can be a chilling and thrilling document that gets you funded and on your way to success using screams to scare up dollars. But what needs to go into this plan? The answer might haunt your dreams, because the business plan is a complicated affair! First, you will need to completely describe the service the tour offers. What does it cost, what narration is there, where does it take place, etc. If there is a historical background that supports the ghost stories you tell, give that information in full so the reader has all the necessary context. Then it's on to the market analysis:
• Who are your intended customers, locals or tourists?
• What is the demographic market like within 5-10 miles?
• What other tours or entertainment ventures would you be competing with?
• What is the state of your industry right now?
• What market need do you fill?
The plan also needs to talk about marketing. Knowing how you can be successful is important, so detail the various channels you will use and show how much money you'll put behind each. The implementation plan should also show how many people your business would need to hire each year as it grows. Do you know the salaries and timeline? Make a personnel plan, and tie it into the larger pro forma model so investors/bankers know what to expect from you. The model should include revenue and expense forecasts with a reasonable net profit shown for Year 3. Need help? MasterPlans can deliver for you whether it's October or March. Call a consultant today to learn about our plans: 877-453-2011.
