A garment business plan should describe in detail the sort of garments your company will sell and, if applicable, the type of manufacturing operation you will need to run to produce them. How will the clothing be prepared? Will the manufacture occur stateside, or be outsourced overseas? The business plan needs to show exactly what sort of garments you'll sell. To this end, pictures or illustrations can be extremely helpful to give the reader an idea of the styles, fabrics, and so forth. The business plan also needs to look carefully at the market opportunity and talk about the potential for success as realistically as possible. Other components include:
• - What is the market for the garments you will make?
• - Who is the target customer for your wares?
• - What trends in the industry support the case that this will be a profitable venture?
• - Who do you compete with most directly?
• - What management team members do you have already?
• - What personnel will you need to bring onboard?
The garment business plan should also talk about marketing approaches – i.e., how you will market the clothing to prospective buyers, either at the wholesale level or direct-to-consumer. Do you have any specific advertising in mind? If you have existing sales of any kind you should consider whether they can be used to make a case for the business past performance. Either way, the business plan will require a 3-5 year financial pro forma that shows anticipated expenses and revenues over the life of the plan. This can be done with advanced modeling software or a carefully-prepared Excel sheet. MasterPlans can help you with any of all of the above. We have experience dating back to 2002 and can deliver you a presentation-ready plan in about 2 weeks. Call today! 877-453-2011.
