Flower farm business plan writing requires more than just a strong knowledge of flower types, growing conditions, and harvesting timelines. Your plan also needs to demonstrate, convincingly, that there is a strong local market for your flowers, whether you sell direct to consumers or supply area businesses as a wholesale provider. The types of flowers you'll offer should be listed and described, along with their likely quantity on an ongoing basis. The business plan should offer the reader answers to all of the following questions:
• Who are your target customers?
• What is the floral industry like in your area (city, greater metro region, and state)?
• What trends or market movements warrant mention for a lender/investor?
• What businesses would you be in direct competition with?
• Do websites like FTD pose an indirect threat as well?
• What staff levels will you need to maintain?
The plan should also appropriately account for seasonality and make it clear that you know when you need to bring on more help and/or allocate more money to seeds, marketing, etc. The start-up summary should give a clear picture of how much cash you will spend on each category to get the business off the ground, and the full model should include common tables like revenue forecast, break-even point, a profit and loss statement, cash flow analysis, and the balance sheet. A complete business plan also needs to show the first year of operations broken down by month. MasterPlans can create this whole business plan for you and get your flower farm on its way to funding. Our consultants are experts in bank-ready plans and we can develop the entire document in as little as 10 days. Call 877-453-2011 to learn more.
If you are ready to go, or not sure what kind of plan you need, fill out the form below and we'll call you.